"A few years ago, just after becoming Chief Executive of what was then the Daycare Trust, I took part in an ITV news website discussion with parents on childcare. At the time, uppermost in my mind were threats to children's centres and cuts to support for parents with childcare costs. "One viewer expressed his anger about the cuts to the free entitlement for three and four year olds. But he was mistaken - the government had confirmed that it would carry on funding the free entitlement. When I pointed this out, he said that we should be telling parents about it. Not only was it really important to them, but given the focus on cuts, they may think that the free entitlement had been cut and not take advantage of this important support. "This exchange has always stayed with me - as well as raising concerns about service and funding cuts, we should help inform and explain to families what services and financial support they can get."