This report advances the debate about commercial pressures on parents and children, with particular focus on the internet. More and more companies are using websites to collect data about customers, directly market to niche audiences, and to get around legislation on traditional forms of media, such as television. Many parents feel less confident about internet material, yet the internet is a medium that more and more children and young people are using to watch TV programmes, view video clips, listen to music, play games, learn new facts and communicate with their friends and the wider world.